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A book that reads like a blog with flashcode

Objective: A book that reads like a blog, we would want to leave a comment from time to time, and that involves new technologies (unfortunately you need a smartphone).
This book should be available to anyone buying a computer, or subscribing to an ADSL service, just to take the train running on the web.

Flashcode: NC

Support: Press

Advertiser: http://www.afmm.fr/

Content: A book, or rather a boox, which has five major innovations:

• a book whose cover "speaks" to its future readers. Indeed, thanks to a flashcode, the authors intended - in video to their future readers
• a book with numerous extensions (videos, websites, studies, podcasts, ...) quickly and easily accessible via flashcodes in text
• easy to read a book that promotes serendipity.
• a book that allows the update in near real time, and dialogue with its readers through a blog associated
• a book that provides a detailed and very current on all changes occurred in our personal or professional life due to the explosion of the Internet.

A book of Henry Kaufman, Laurence Faguer and with the participation of Mick Guillois
296 pages - Edition November 2009 - Format 150 x 210 cm

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The Caterers France adopt Flashcode

Objective: Always innovative in terms of cuisine and organization, Caterers in France are also in the picture they convey.
is why they included in their press a flascode communication. It returns, thanks to a mobile phone, a descriptive label Qualitraiteur and commitments made by the TDF. A link also provides access to the site or blog.
The first announcement of this style-press just published in Issue Strategies Dec. 3.

Flashcode: Active

Support: Mobile

Advertiser: www.blog-traiteursdefrance.com

Content:

Does Giving Blood Delays Periods

'The Videos Road to Success' - the BOOK

Objective: Explore the first pages of the book 'The Videos Road to Success' of Henry Kaufman & PPC bloggers
Flashcode:

Support: Blog

Advertiser: NC

Content: flashcodes are some pages to illustrate the content.

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Flash Code RATP

Objective: Using Flashcode at RATP.

Flashcode: NC

Support: video

Advertiser: RATP

Content: Danielle Gance explains the Flash code and its use for users of the RATP.